FOR CATEGORY & COMMERCIAL MANAGERS
The data tells you what happened.Caspr tells you what it means.
Market sizing, competitive landscape, trend analysis — boardroom-ready category intelligence, in hours.
THE PROBLEM
You have sell-out data. You don't have the market narrative.
Syndicated data gives you what sold — not where the category is heading
You know your SKU performance. You don't know whether the premium tier is structurally growing or reacting to a temporary promotion cycle. That context requires market research, not data mining.
Supplier analysis is biased by definition
Every piece of category analysis your suppliers provide reflects their commercial interest. Independent analysis — with no supplier bias, every insight cited to source — is the only kind you can take into a board review.
Category reviews require more than you have time to build
A category review without rigorous market context is incomplete. Assembling that context manually — sizing the total market, mapping competitors, identifying growth vectors — takes days. Caspr: hours.
HOW IT WORKS
The market context your next category review is missing.
Define the category question
"Market sizing, competitive dynamics, and growth trends for [category] in [market]." Caspr structures the analytical methodology — total market size, segment breakdown, competitive landscape, growth drivers — and asks two clarifying questions.
Analytical AI provides the market context
1M+ curated sources. Real-time data. No supplier bias. The Thinking Brain synthesises market sizing, competitive dynamics, and trend analysis — independent, cited, and structured for category reviews.
Boardroom-ready category intelligence
Independent analysis. Every insight cited to source. The kind of analysis your category review actually needs — not what your suppliers wrote for you.
The deliverable.
European Plant-Based Food Category 2024100 pages. Every insight cited. Generated in under 15 minutes.
Analytical AI, not Generative AI
Generative AI writes.Analytical AI analyses.
Purpose-built for analysis, not conversation. The Thinking Brain applies research methodology — it reasons through data, structures conclusions, and cites every insight to a credible source. The Learning Brain reads live data feeds, so your analysis reflects today's reality, not static training data.
INDEPENDENT ANALYSIS
Independent analysis. No supplier bias.Cited to source.
BRIEF
$15
per analysis
15 minutes
Quick sector landscape
- — Sector snapshot
- — Key players
- — Market dynamics
- — Cited to source
MOST POPULAR
STUDY
$80
per analysis
1–2 hours
100-page boardroom-ready report
- — Full competitive landscape
- — Market sizing
- — Trend analysis
- — PDF or editable PPTX
- — Every insight cited
INTELLIGENCE
$300
per analysis
2–4 hours
Multi-model validated deep-dive
- — Due diligence depth
- — Cross-validated methodology
- — Executive summary + full report
- — Data room ready
FROM THE FIELD
"My category director asked where the market sizing came from. I told her. She asked for the source. I had it. That's the conversation that used to end careers — it's now a five-second exchange."
Why Professionals Trust Caspr
Every insight cited to source.
Not a summary. Not generated text. Every claim is traced to a credible source from 1M+ curated documents, databases, and papers — defensible in front of any board.
Built by analysts who set the standard.
Caspr was designed by a former McKinsey consultant who spent 15 years producing exactly this kind of analysis — and then automated it.
Your first $100 on Caspr.
Run a full Study before you commit. No credit card. No subscription. No sales call. The Aha moment is free.
Frequently Asked Questions
Is the analysis independent of supplier data?
Yes. Caspr reads 1M+ curated third-party sources — government databases, academic research, industry publications, news feeds. No vendor bias. No supplier influence. Every insight cited.
What format does the output come in?
Boardroom-ready PDF or editable PPTX — with charts, cited data, structured narrative, and trend analysis ready for your next category review.
How current is the data?
The Learning Brain reads live data feeds. Analysis reflects current market conditions — not static training data from months ago.
How is this different from syndicated data tools?
Syndicated data tells you what sold. Caspr tells you why, what it means, and where the category is heading. The data tells you what happened. Caspr tells you what it means.
Can it handle international markets?
Yes — 1M+ curated global sources covering major markets across Europe, North America, and Asia Pacific.
Caspr means Business.
Start for Free
The market context your next category review is missing.
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